Will the Holiday Shopping Season be Enough to Stop the Markets from Falling and Turn the Momentum?

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In our opinion, early data suggests that may very well be the case. According to Market Intelligence Blog from www.similarweb.com, traffic to the top 100 retail sites in the US on Thanksgiving this year was up 7.4% over Thanksgiving 2017, while traffic on Black Friday was up 10.0%. Black Friday is important because it is the shopping day on which many retailers have traditionally made enough sales to put them in the black for the year. Since many retailers consider Black Friday to be crucial to their business's annual performance, investors look at Black Friday sales numbers as a way to gauge the overall health of the entire retail industry. (Investopedia.com)

With recent downturns in stock markets across the world, one might say that sweaters and iPhones are not the only thing on sale this holiday season, but that stocks themselves have been marked down and worth taking a look at. If nothing else, this is the time to take a second look at your investment allocation and determine whether recent events require rebalancing. Reach out to the team at FNA to schedule a review and discuss any potential moves in your portfolio.

JOE RANDAZZO, JD CFP®

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